If you don't know what Web3 is, then I probably can't explain it to you here. And if you think it's a scam, then I'm not gonna fight you. However, Coordinape are a collective aiming to democratise this blockchain space. Their goal is to allow Decentralised Autonomous Organisations (DAO) to reward and pay their collaborators through a socialist system of allocating crypto coins (GIVE). It's like a kudos system for your business where everyone is patting you on the back with money.
Working with the strategy and creative teams, I assisted in developing the tone of voice for this brand identity, which was designed and delivered by the creative team at &Walsh. The voice and messaging highlights Coordinapes core concept without the jargon, whilst showcasing the flowing effect of their kudos tokens and how they integrate into organisations, providing a snapshot of the core productivity. The tone of voice cuts out the bullshit. This is new concept and Coordinape need to get their message across quickly and efficiently, without sounding scammy.
Coordinape. Compensate everyone.
