eBay’s certified refurbished technology hub creates a retail space that is easy on the environment as well as your wallet during these COVID-laden days. The refurb hub allows greater room for personal budgets during those desperate furloughed months, while still maintaining an exceptional level of product standard.
Thus, eBay North America wanted a social media campaign that aims to standout and educate the public on the benefits of buying certified refurbished products. The concept I created won the pitch for the business and was developed further by the Creative Director and North American design team. The concept is based around the ease of messaging through memes, maintaining eBay's colourful and playful tone of voice, while having a firm tagline to help realise your positioning. The simplified message: Rethink new. Choose refurb.
The campaign garnered a successful initial launch period and allowed the campaign to prosper toward the successive campaign stages before the launch of the Certified Refurb Hub around the Christmas period. These subsequent campaigns highlighted the quality assurance of refurbished products and the need for upcycled retail in today's climate.
Work undertaken on behalf of DEPT® (previously Feed Agency).
Examples of the Think Refurb campaign featuring the Pam Office meme with the same product for very different prices.

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