Off-Menu is a strategy agency providing personalised brand know-how to meet any company goals; setting their sights on ensuring tech entrepreneurs are ready for lift-off when unbridled growth yanks them by the bootstraps. Everything is made to order—nothing is table d'hôte.
Working with the strategy and creative teams, I assisted in developing the tone of voice and art direction for this brand identity, which was designed and delivered by the creative team at &Walsh. The voice and messaging showcases Off-Menu's bespoke concierge offering to their clients, while the art direction demonstrates how the combination of classy service and unique insights seamlessly blend together to create something completely unexpected in all the best ways—much like a peanut butter, popcorn, sour strap sandwich.
The taglines are centred around the hospitality industry and highlight how Off-Menu delivers exceptional maître d' service. Pairing punchy taglines with unconventional visuals = chef's kiss. A recipe for strategic heaven.
Off-Menu. Your partners in storytelling.
Work undertaken on behalf of &Walsh.
