Working with Juventus FC and the Italian Football League (Serie A), this campaign was created to challenge the problem of racism in football and discriminatory behaviour by fans toward players.
A flaw identified with previous campaigns in this area is the lack of empathy and the wrongful heroing of the hashtag trend. The idea was to develop a tone of voice that targets the perpetrators and aspires to be emotional and passionate to reflect this target audience.
Don’t make the beautiful game ugly.

3 day student brief.
Australian Graphic Design Association (AGDA) Student Awards 2019 Finalist.
Colourful postcards of Moise Kean for Juventus illustrated with blobs in the background and the words 'colour is beautiful' written across.
A colourful mural of Moise Kean for Juventus illustrated with blobs in the background and the words 'colour is beautiful' written across.
The colouful microsite for the Colour is Beautiful campaign that has information about racial discrimination and mental health awareness.
A colourful mural of Raheem Sterlingr for England illustrated with blobs in the background and the words 'colour is beautiful' written across.
A stadium featuring the Colour is Beautiful campaign signage on the advertising hoarding.
A stadium with the tifo ultras section of fans with on of them holding a flag with the Colour is Beautiful branding on it.

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